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THE S TORY 

^ OF ^^ 

L OS ANGELES 



-AND- 



SOUTHERN CALIFORNIA 

-By- 
ADAM DIXON WARNER 



The World's Wonderland 
Magic Growth of Los Angeles 

A Look Into the Future 
What Los Angeles \\\\\ Be in Fifty Years 



THE JEFF-ERSONIAN PRESS. 1B14 



<?• 



F 869 
.L8 W27 
Copy 1 



r- 



ead This and Mail to a Friend 



THE STORY 



^ OF =^ 



LOS ANGELES 



-AND- 



SOUTHERN CALIFORNIA 

-By- 
ADAM DIXON WARNER 



The AA^orld's Wonderland 
Magic Growth of Los An^el 



es 



A Look Into the Future 
AMiat Los Angeles \\\\\ P,e in Fifty Years 



THE JEFFERSONIAN PR 



ESS. 1814 






I 



Afy only a]>ology for this little b(")oklet is for its 
paucity of illustration. 

Its aim is not only to show the superior excel- 
lence of Los xA-UO'eles' schools, colleees and churches, 
banks and mercantile houses, hotels, cafes and audi- 
toriums, climate, parks and playgrounds, good 
roads, mountain and sea, boating and bathing, 
homes and architecture, over any other city in 
America, but to show the immensity of the mar- 
velously resourceful country directly tributary to 
Los Angeles, and its harbor — the entrepot of the 
Western World. 

To undertake to pictorialize the beauties of this 
matchless citv, and the country surrounding it, 
would make a volume too large and too cumber- 
some for an hour's reading and enjoyment. The|v1/\y 22 1914 
beauties of the city and country are to be seen by 
everv one who should "See America First." 

To the stranger some of the statements in this 
])ook may appear extravagant, 1:)Ut the greatest diffi- 
culty one has in writing al^out Los Angeles and 
Golden California is to avoid falling into the pit of 
pessimism for the lack of words to adequately de- 
scribe this most God-favored region. 

ADAM D.TXOX AW\RXER. 



October 31st, 1913. 



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The Story of Los Angeles 

Neustra Senora, La Reina de Los Angeles— Our Lady, Oueen of 
the Angels— such was the original meaning of Los AngelesT 

Founded on September 4, 1781, by a small band of pobladores, 
or colonists from the Mexican states of Sinaloa and Sonora, to found 
agricultural colonies to provide the soldiers at the presidio with 
the necessities of life— such was the beginning of Los Angeles, that 
has electrified the world by its marvelous growth and achievements 
during the last fifteen years. 

Fifty years after founding the pueblo, or city, the population was 
only 770; and in 1850, seventy years later, it was less than 2000. 
Thirty years later, in 1880, the census report gave it only 11,311 
souls. 

Twenty-two years ago, in 1891, when I first came to Los Angeles^ 
the center of the city was at the Temple block, where the postoffice 
is now situated, and there was very little south of that. There were 
only about fifty thousand people. Seventh street, that is now the 
center of business, was way out in the country. Lots were selling 
there for about fifteen hundred dollars each. Now they are worth 
SI 0,000 'a front foot. Many of the finest residences were on Spring, 
Main and Fort street— now Broadway. Pasadena was a small vil- 
lage. There was nothing at the beaches, but Wilmington and San 
Pedro, and a landing at Redondo. Long Beach was then Wellington 
Corners, with about six hundred people. Now it has nearly forty 
thousand people, six banks, twenty-six churches and no saloons, and 
they claim the highest per capita circulation of any city in the 
country. 

A Mile of Buildings Every Six Days. 

Ten years ago last March, when I came again and remained, 
they were putting the steel in the basement of the Hibernian build- 
ing at Fourth and Spring streets, and there was not a building south 
of that corner more than three stories high. Nearly two hundred 
million dollars' worth of buildings have been constructed since that 
time. A whole forest of steel has grown south of Fourth street since, 
and nearly $35,000,000 will be expended in building this year. We 
are building now at the rate of a mile of buildings every six days, 



and there are less vacant buildings in Los Angeles than in any city 
in the country. The business center ten years ago was at Second 
and Spring. Now it is at Seventh and Spring, and in ten years it will 
be at Pico and Main and Broadway. 

I have seen the city grow from a small country town to a mighty 
metropolis of five hundred thousand people, with another hundred 
and fifty thousand immediately adjoining, in Pasadena, South Pasa- 
dena, Alhambra, Glendale, Santa Monica, Ocean Park, Venice, Re- 
dondo, Long Beach, Naples and Newport. 

Seven years ago I had an option on sixty feet on Broadway near 
Seventh at $LS(X) a front foot, and wanted an old friend to join me 
in its purchase, and he laughed and said, ''Dick, it's too high,'' and 
today it is paying interest at seven per cent on $12,000 a front foot. 
This is only one of the thousands of instances of the wonderful in- 
crease in values. The other day a lady sold a piece of property on 
Los Angeles street for $155,000 that she paid $7000 for only twelve 
years ago. 

This is the story and the opportunity I wish to speak to you 
about. 

The gate of this opportunity is swinging wide on the hinges of 
a prosperity and progress unmatched in history, where have risen 
as if by magic the most beautiful cities, the most prosperous rural 
and urban population and the highest civilization in America. 

Marvelous Growth of Southern California. 

To those of you who are newcomers, and inasmuch as three- 
fourths of our present population came to Southern California during 
the last twelve years, I assume that three-fourths of you are new- 
comers or tourists, and are unacquainted with the recent develop- 
ment and history of California. 

Let me draw your attention to the fact that sixty-five years ago — 
within the life of many of you — there were less than five thousand 
white persons in the entire state. Today there are nearly three mil- 
lion people. And onehalf of them came to the state during the last 
fifteen years. Or it grew as fast during the last fifteen years as it 
did during the preceding fifty years. x\nd Southern California, con- 
sisting of less than one-third of the area, got nearly one-half of that 
increase. And the astounding fact is, that Los Angeles county got 
three-fourths of that one-half, or thirty-seven per cent of the whole. 
And it got the most of that during the last seven years, and nearly 



all of it is situate within an area ten miles wide and back to the 
mountains thirty miles from where you are sitting at this harbor. 

Census Facts and Figures. 

The census of 1880 gave Los Angeles' population as 11,311; in 
1890 it was 50,395; in 1900 it was 102,479; in 1910 it was 319,198. 
And now, by every reasonable estimate, it is more than 500,000. We 
will have nearly 80,000 school children enrolled this w^inter. These 
figures show that the city grew more than five times as fast during 
the last thirteen years as it did during the preceding twenty years. 
In the last twenty-five years Los Angeles has grown from a vil- 
lage to the largest city west of St. Louis, outstripping all others in 
America in growth. And during the present year, now, the city 
is growing faster than ever before. Omr bank clearings, postoffice 
receipts, realty transfers and building operations, school attendance, 
increase in telephones, revenues and customs receipts are greater 
than ever before. The national building reports just published of all 
cities in America show for October, 1913, that Los Angeles is only 
exceeded by the three "million cities" — Xew York, Chicago and 
Philadelphia. 

In the ten years from 1900 to 1910 the population of the three 
Pacific Coast states, Washington, Oregon and California, increased 
1,775,605, and during the same time Los Angeles county increased 
383,833, or nearly one-fourth of all. And during the last three years. 
since 1910, the increase has been nearly 100,000 per year. And when 
the Panama Canal is finished and this harbor is ready for the mighty 
commerce that is sure to come, the territory around this harbor will 
grow faster than ever before. Property values will increase with the 
hum of industry. Demand for advantageous positions and locations 
will be greater than the supply, and a prosperity and progress un- 
known in the history of this or any other country will come to this 
section and this people as sure as the sun shines. 

$25,000,000 Aqueduct and Its Effect. 

The most astounding feature of all this amazing growth of more 
than a half million people is the fact that nearly all of it came to us 
since we projected and began work on the aqueduct, and dazzled 
the country with our determination and energy in bringing a supplv 
of pure water for a city of three million people from the snow-capped 
mountains two hundred and fortv miles awav, at a cost of twentv- 



five million dollars; a work now almost complete, with a supply of 
water billowing over the mountains into the reservoirs at the back 
door of the city and harbor that will furnish 20,000 miner's inches 
of water, that will irrigate and supply the whole valley, and provide 
120,000 horse-power of electric energy for manufacturing purposes, 
and light the city at the very minimum of cost. This magnificent 
enterprise has been carried to successful completion by the citizens 
of Los Angeles, and our own engineers, without shadow of graft 
or corruption, and is the pride of every good citizen. 

In twenty years the revenue from water, light and power will 
pay off all the bonds and interest; and taxes should be lower in Los 
Angeles than in any city in America. As I said in a speech seven 
years ago, in the aqueduct bond campaign, I say now, the true his- 
torian of the future will date the beginning of the greatness of Los 
Angeles to the completion of the aqueduct. 

Marvelous Advantages. 

Cheap water, cheap light, cheap power, cheap fuel, cheap elec- 
tricity. In addition to the municipal supply of electrical energy, 
our capitalists are spending millions of dollars in bringing 350,000 
horsepower from the mountain streams to the harbor. And the 
FMison company has equipment established and proposed at this 
harbor for 350,000 more horsepower of electric energy, making in 
all nearly a million horsepower for manufacturing purposes. This 
vast amount of power, together with the fuel-oil flowing by gravity 
from! the oil fields of central California and around Los Angeles 
into the holds of ships for all parts of the world, and into the furnaces 
of manufacturing plants, and the cheap natural gas coming the same 
way, by gravity, will make the country around this harbor the great- 
est manufacturing and distributing center on the face of the globe. 

Around this harbor should be the Lowell and Lawrence of Mas- 
sachusetts, the Jersey City and Newark of New Jersey, the Glovers- 
ville and Syracuse of New York, and the Chester and Pittsburgh 
of Pennsylvania. 

Do you realize the wonderful advantage the mechanic and toiler 
will have here over the easterner, in working and living and rearing 
his family in this climate, Avhere they can enjoy outdoor life the 
year round and live at so little expense, without consuming in winter 
all he makes in summer? 



The Panama Canal. 

The Panama Canal is ahnost finished. It will probably be open 
for traffic long before the official opening- in January, 1915. 

Los Angeles Harbor is the first and last port coming and going 
for the ships of the world. The United States government will have 
spent nearly $400,000,000 on that mighty enterprise to develop com- 
merce and shorten the distance from the old world to the new. It 
will cut off 10,000 miles and reduce the distance from where you 
are sitting to New York from 14,857 miles to 4808 miles. It will 
reduce freight rates on citrus fruits alone, from ^23 to about $6 
per ton, a saving of seventeen dollars per ton, a saving to the 
citrus growers alone of from fifteen to twenty million dollars an- 
nually. It will add this saving to the value of every ton of citrus 
and deciduous fruit and freight that leaves California, and automat- 
ically increase the value of fruit lands in the same proportion. And 
not only this, but it will likewise reduce the cost of all freight — 
household goods, farming utensils, machinery, furniture and all other 
products brought into this port. It will add milHons upon millions 
to the value of the products of the farm, factory and mine; and 
double the producing value of every acre of tillable and producing 
land on the Pacific Coast. 

The direct line of travel to and from the Orient is only about 
seventy miles in a southwesterly direction and a divergence of only 
a few hours brings all the great ocean freighters to this port. These 
ships will need fuel, oil, repairs, supplies, cargoes — cargoes going as 
vv^ell as coming. They will bring coke and coal and hardwods, silks 
and orientals from the Orient, South America and Europe, to be 
fashioned into finished products and to exchange for our manufact- 
ured products of steel and iron, our fruits and grains and foods, and 
cottons and wools and all other products of the soil, factory and mill. 

The Furniture Factory of the World. 

There are 600,000,000 people in the Orient and 100,000,000 in 
Mexico and South America to be taught to live and consume as we 
live and consume. We want their trade and products and they want 
ours. The hardwoods of the south and the Orient coming here as 
ballast in the holds of ships and the eucalyptus woods now growing 
here should make this, not only the furniture factory of the world 
but the wood fashioning center of the world, giving employment to 
thousands upon thousands of toilers. 



Here, will be established great food, canning and preserving fact- 
ories and great cereal plants preparing foods for the world's con- 
sumption. With our million horse power of electric energy already 
developed, furnishing cheap power and light, here should be great 
air-ship, water-craft and motorcycle and automobile factories and 
electrical plants of every description; boot and shoe factories; 
woolen and cotton mills with a million spindles, clothing and apparel 
factories, pearl button and jewelry manufactories, supplying the 
marts of the world with the products of our genius and handicraft. 

The Iron and Steel Industry. 

In Bulletins number 338 and 394 of the United States Geologi- 
cal Survey, you will see that there are hundreds of millions of tons 
of iron ore in Utah, Nevada, and San Bernardino County, carrying 
from 60 per cent to 66 per cent iron, that contain less moisture than 
the Lake Superior ores, that can be delivered at this port for $3.50 
to $4 per ton, and can be manufactured here, with our cheap fuel 
oil, electricity and gas, and distributed to every part of the world 
by water, cheaper than from any other place in the country. 

These advantages mean great steel, ship building, armor plate 
and railroad supply plants, rolling mills, tool and cutlery, stove and 
foundry, plow and machinery plants of every description. It means 
hundreds of the smaller manufacturing plants that go to make up 
the industries of a great manufacturing center. It means great mer- 
cantile establishments to handle these products. It means employ- 
ment for the toiler and skilled mechanic in the shop and factory. It 
means banking and business houses and hotels and boarding houses, 
here, at this harbor. It means good prices for the products of the 
farm, the orchard and the garden at your door, to feed these toilers. 
It means a prosperous, frugal healthy happy population busily en- 
gaged in all walks of life. 

Transportation and Good Roads. 
The Automobilists' Paradise. 

This harbor and city have three transcontinental lines of railway, 
the Southern Pacific, the Santa Fe, and the Salt Lake and Union 
Pacific, with three more, the Rock Island, the Western Pacific and 
the Great Northern, headed this way. These, with the ships to all 
ports guarantee competition and the Very lowest level of rates. 



Los Angeles County has nearly 2000 miles of electric and steam 
railways. Three hundred miles of the best good roads in the world, 
radiating through the orange clad valleys, mountain passes and 
along the surf-tuned shores of the ocean, constructed at a cost of 
$3,000,000. And has more than a thousand miles of ordinary good 
roads, traversing every nook, cranny and canyon of this wonderland. 
And the State is building a good road system, costing $18,000,0(XJ. 
Truly, Los Angeles is the automobilist's paradise. 

The Panama Pacific $100,000,000 Expositions. 

The celebration of the world's greatest engineering triumph, the 
Panama Canal, at San Francisco and San Diego in 1915, when $100, 
000,000 will be expended in the world's greatest expositions, the rail- 
road authorities say, will attract five million visitors to the Pacific 
coast during the next three years, and it is safe to say that thirty 
per cent of them will remain forever, in this sun-kissed land of oppor- 
tunity — Southern California. 

Those who are fortunate and wise enough to get in ahead of this 
mighty throng that is sure to come, will reap a reward and advan- 
tage of profit in dollars that will place them in affluence forever. 

There is a limit to land and opportunity, but there is practically 
no limit to the ever-increasing' population of the world that is fast 
learning of the wonderful advantages here, and looking to better 
their condition. 

All eyes are upon California, and today Los Angeles is the most 
talked-of and most favored city in all the world, because of its 
matchless climate, growth and advantages. Los Angeles and the 
country surrounding it will get more benefit from the expositions 
than any other part of the country, without any of the expense or 
reaction; and lucky indeed, is the man or woman who has secured 
an investment here. 

Los Angeles Harbor — Its Immensity and Possibilities. 

Already Uncle Sam and the cities of Los Angeles and Long Beach 
have expended on this harbor more than twelve million dollars, and 
the work has only begun, and the most of it has been done under 
water, dredging the channels, canals and waterways. The dredging 
alone, to date, has cost nearly five million dollars. And private 
corporations have spent nearly that much more in dredging and 
building docks and warehouses, and the electric plant that now has 

'7 



a capacity of 120,000 horse power, and will be increased to 350,000 
horse power. 

Around this harbor are invested already more than ten million 
dollars in manufacturing industries and lumber plants. This port 
today is the largest lumber port in the world. Last year 730,000,000 
feet of lumber came here for consumption and distribution. And in 
a little while it will be the greatest oil and food distributing center 
and the world's laboratory of health and hygene. 
Perfect Man Made Harbor. 

Los Angeles Harbor is the safest in the world. Lloyd's Register 
says, "There is no bar whatever at the entrance to the harbor, but 
a ship can round the breakwater in forty eight feet of water at low 
tide in any weather and berth at a wharf under its own steam in half 
an hour from the open sea." 

The entrance to the harbor is nearly four miles wide. There are 
no rocks or reefs, no sand-bars or shoals, and it has the very best 
kind of anchorage. It is fully protected by Catalina Island, and the 
San Pedro and Laguna Hills, and the government breakwater, built 
by Uncle Sam at a cost of more than $3,000,000. 

Some Stupendous Figures. 

Already the largest steamship companies have applied for ac- 
commodation at this harbor. The Hamburg-American line, the lar- 
gest in the world, the British Mail, the German Mail, French Mail, 
Japan Mail, Royal Mail, Pacific Mail, the Oriental Mail, Hawaiian 
Australian line, Lamport Holt and the Union Steamship Co. will 
make this port. These together with the coastwise shipping will 
make this one of the busiest ports in the world. Already the rail- 
roads are alarmed at the prospective loss of transcontinental freight. 

Mr. Goodrich, the world's greatest harbor expert, says in his re- 
port to the city council. "That the Huntington Fill alone will have 
greater efficiency than the celebrated Bush Terminals in New York, 
and that the harbor will have 82 miles of water front and will handle 
150 tons per lineal foot annually or (64,944,000 tons). That $215,- 
000,000 will have been spent on this harbor by 1950. That Los An- 
geles will have a population of 2, 880,000, and its area will comprise 
'c\ thousand square miles. And its manufactures will aggregate a 
billion annually.'' 

These figures may seem stupenduous, but when I tell you that 
London has alread}' expended 175 million on its harbor, and Liver- 



pool 140 million, New York and Hamburg a hundred million each 
and Manchester 90 million, Glasgow 50 million, Amsterdam, Mon- 
treal, Buenos Ayres, and Antwerp 40 million each, and little Rotter- 
dam 33 million. New Orleans 25 million, and San Francisco 20 mill- 
ion, and have just begun to build, these figures will not seem so 
startling. 

Mr. Goodrich's estimates of population are too low. Logarithmic 
calculations based upon the past will fall far short of the mark. 

The world is just beginning to know of the value of climatic con- 
ditions here, and the wealth there is in the health of this climate. 
During the last decade we did not know that there was an abund- 
ance of water under nearly half of this valley. We had no harbor. 
We had no Panama Canal, and we have little or no conception of the 
wonderful value of these, now almost completed. And yet, we grew 
faster during that decade than any place in history. 

Climate Not the Only Asset. 

W^hile climate is not our only asset it is one of the greatest. A 
climate more equal than all the favored spots of earth, with 306 days 
of sunshine out of the 365 ; a climate of no extremes of heat or cold. 
No blizzards or sunstrokes. No cyclones or tornadoes. No bugs 
or insects. A climate where everything grows the year round, and 
we can and do raise seven crops of alfalfa, two crops of grain and 
three or four crops of vegetables. A matchless climate where the 
old and young can revel in the surf at the sea or in the snow at the 
mountain peaks, or in outdoor sports in the valleys and plains every 
hour of the year. A climate where you can grow to perfection nearly 
everything that will grow under the sun. A climate where the toiler 
can perform more service, the farmer get greater results, the sports- 
man and healthseeker more pleasure, enjoyment and good health 
than anywhere else on earth, is surely a wonderful asset. 

There Are Other Assets. 

Already, our oil, oil products and asphaltum, are $100,000,000. 
Our manufactures are worth $125,000,000. Our citrus fruits $50,000,- 
000. Our deciduous fruit, vegetables, grains, hav, beans and farm 
products, $50,000,000. Cattle,^ hogs and sheep, '$10,000,000. Min- 
eral products, $10,000,000. Sugar beets and sugar, $10,000,000. 
And our two crops of tourists, winter and summer (and I want to 
say, after having lived here for ten years, that our summer climate 



IS better than the winter climate, and the world will find that out 
very soon,) of 200,000 visitors annually, is good for $500 each, or 
$100,000,000. A grand total of nearly a half billion dollars. 

Oil Wealth of Southern California. 

The wealth of Southern California in oil is probably greater than 
the wealth of her soil. 

Oil is the cheapest fuel known. Southern California, this year 
will produce 100,000,000 barrels of oil and has enough oil land par- 
tially developed to supply the world for three hundred and fifty 
years. 

Oil is now being used to run most of the farm machinery of the 
west. When it is generally used, as it will be, the capacity of food 
producing farm lands will be increased one-fifth. For it requires 
one-fifth of the products of the farms to feed the horses that do the 
work. Truly the value of the oil producing lands of Southern Calif- 
ornia is almost incalculable. 

Los Angeles Commercial Territory. 

Los Angeles controls and commands a commercial empire as 
great as Western Europe ; mountain ranges filled with more iron, 
copper, coal, lead, gold, silver and other precious metals than any 
other; great plains, and cattle and sheep ranges, beneath which are 
inexhaustible reservoirs of oil and gas ; valleys more fertile than the 
proverbial Nile. Mountain streams threading their way down the 
mountain side to make the semi-arid deserts bloom like the rose, 
with but the touch of honest industry necessary to make a happy 
home on every acre of California. 

Few Competitors. 

This city and harbor has no competitor for trade or commerce 
this side of San Francisco, nearly five hiuidred miles to the north- 
west. None this side of Spokane, Washington, a thousand miles 
to the north. None this side of Buttfe, Montana, excepting Salt 
Lake City, 800 miles to the northeast. None this side of Kansas 
City, 1700 miles to the east, except Denver. None to the southeast 
this side of New Orleans, 2200 miles. And none at all to the south 
except San Diego. It absolutely controls the south half of Califor- 
nia, all of Nevada, Utah, Wyoming, Arizona, Colorado, Montana, 
New Mexico, and the northern half of old Mexico. This harbor is 

io 



the natural outlet, and receiving port for all this territory, most of 
it yet to be developed as the Imperial Valley has been developed. 
Where they raise more produce per acre than in any other place on 
earth. 

Imperial Opportunity. 

Think of shipping a million cantaloupes a day during the busy 
season in June and July from 5500 acres, until 3000 carloads had 
been counted and $3,000,000 received for the crop. 

Again conceive of 116,000 acres of barley which yielded 2000 
pounds to the acre; 160 square miles of alfalfa from which eight 
cuttings were made during the year; an output of 30,000 pounds of 
butter a day from the creameries of the county bring to the ranchers 
of the county $10,000 a day income; ten carloads of grapes a day un- 
til 250 carloads had been shipped from 2000 acres 

With the magic combination of ample, cheap water, rich soil and 
ardent sunshine twelve months in the year, crop returns are certain. 

What has been done in the Imperial Valley with cotton where 
they have raised this year, 1913, 18,000 bales on 22,000 acres, or an 
average of nine-elevenths of a bale of the long staple Egyptian cot- 
ton, can be done on the Mojave plains when the waters of the upper 
Colorado River are put upon it; and a million spindles at this har- 
bor will be weaving fabrics out of our wool and cottons mixed with 
the silks of the Orient to supply the demands of the world in all 
grades of textiles. 

Horticulturists' Paradise. 

The decomposed granite and volcanic soil on the plains, in An- 
telope and the San Joaquin valleys, supplied with water will raise 
the finest apples, pears, peaches, apricots, prunes, plums, almonds, 
walnuts, olives, figs, dates, berries of all kinds, vegetables, alfalfa 
and grains most luxuriantly. 

Oranges and lemons will produce from $300 to $1000 per acre, 
there are mxany groves in Southern California paying good interest 
on $3000 per acre. 

Walnuts will produce ten per cent net Qn $1000 per acre. 

Avocados or Alligator pears will produce from $1000 to $5000 
per acre. Avocados and lemons require,vfrostless territory. 

Smyrna Figs will produce from $300 to $500 per acre, as will 
also peaches, pears, prunes and apricots. Olives can be raised on, 

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side hills that by many are considered worthless, and will produce 
from $100 to $300 per acre. 

Just one instance of the many that could be cited is the follow- 
ing: 

Ventura, Sept. 4. — From 107 unirrigated apricot trees on two 
acres of ground, W. W. Smith of the Ventura avenue district har- 
vested 922 boxes of fruit, netting him $1146.52 at 11^ cents a pound, 
or $573 per acre. 

Alfalfa — Good alfalfa land will produce from ten to fifteen tons 
to the acre, and it readily sells at $12 to $20 per ton. Alfalfa can be 
raised between the rows of fruit trees while they are maturing. 

Berries — Raspberries, strawberries, currants, etc., will produce 
from $100 to $300 per acre. 

Vegetables — Potatoes, onions, carrots, and all kinds of vege- 
tables can be raised all the year round, and with good care and cul- 
tivation and plenty of water on well fertilized soil, produce from 
$100 to $500 per acre. Vegeta'bles and alfalfa can be raised between 
the rows of fruit trees while they are maturing, providing, a reve- 
nue from the beginning. 

Chickens, squabs, and turkeys, sell at 25 cents to 35 cents per 
pound, while eggs have an average market of from 25 cents to 45 
cents per dozen. 

So it will be readily seen that the owner of a five or ten acre 
tract of land within reasonable distance of Los Angeles, with^an 
approximate population within a radius of twenty-five miles of 750,- 
000 people to give a home market, and the highest prices to the pro- 
ducer; will make more money than he can off of forty or eighty 
acres in the middle west. ■* ';/ 

Spineless Cactus and Alfalfa — Spineless cacttfs mixed with alfal- 
fa for fodder will revolutionize the cattle, sheep and hog industry 
of the world; and California, Southern Arizona, New Mexico and 
Texas, where cactus can be grown, will supply meat for the world 
at lower prices than today. 

Climate, Soil, Scenery and Industry. 
A Personal Experience. 

Any person with a little brains and some industry can succeed 
in California. Seven years ago, I bought five acres on the hillside at 
Hollywood, then a suburb of Los Angeles, now a par;t of the ^rity. 
There were a few olive trees .arid some walnut trees , on ttle tract 



and some fruit trees had been planted; but were nearly dead for 
want of water. I built a California house (plain boards set up- 
rig'ht and batted over inside and out) planted flowers to grow over 
the house, shook up the trees with a half stick of dynamite, put 
)fertilizer around them and gave them plenty of water. In less than 
two years I had walnuts, olives, figs, three kinds of oranges, lemons, 
limes, grapefruit, guavas, peaches, pears, apricots, plums and prunes, 
growing on the trees. I had berries of all kinds, and every known 
vegetable — watermelons, cantelope and tomatoes in the garden for 
Christmas and New Years. There were fifty varieties of flowers 
and roses in the grounds, and the house was almost covered with 
roses. On Christmas day we took the car in the morning and rode 
(to the beach and took a plunge in the ocean, came back home and 
had lunch, and then took the car and went to the mountains, through 
orange groves nearly all the Way, and made snowballs at five thou- 
sand feet altitude ; came hom^e and picked a mess of tomatoes, straw- 
berries and oranges off my own vines and trees, for dinner, and had 
dinner under my own roof; rode on street cars all the way, on as 
beautiful a day as you ever saw in June, and you can't beat that in 
any place on earth. And best of all in twenty-four months after I 
bought the property for five thousand dollars I sold it for fifteen 
thousand dollars. And today you couldn't buy it for a hundred 
thousand dollars. 

San Joaquin Valley. 

To the north, only a hundred miles away, begins the great val- 
ley : the San Joaquin,, ninety miles wide by nearly five hundred 
miles long. Its capacity is yet unmeasured, its fertility unequaled, 
with climate almost like our own, sparsely settled, capable of sus- 
taining a hundred million people. 

Such are some of the resources around this harbor and this city 
•on the landside. Illimitable, almost inexhaustible, wholly unde- 
veloped, and ready for the honest heart and willing hand of the 
frugal toiler who wants to take advantage of opportunity. 

The Great Cities of Northern California. 

San Francisco, Oakland, Sacramento, Stockton and Fresno, and 
San Diego to the south, each, and all have grown with but little less 
marvellous rapidity. 

The rebuilding and reconstruction of ''Dear Old San Francisco" 

15 



out of the ashes of her frightful calamity and fire a few years ago 
that would have dismayed and disheartened a less resolute people 
is no less wonderful than the matchless growth of Los Angeles. 

She did not mourn. She knew the dogged determination, power 
and strength of her splendid citizenry. And almost before the ashes 
were cold and long before she had completed the reconstruction of 
her beautiful city at a cost of $500,000,000, she proudly, gallantly 
and successfully startled all America with the announcement and 
determination to play host to the United States in entertaining the 
world with a $100,000,000 exposition to celebrate the completion of 
the world's greatest economic and engineering achievement, the 
Panama canal. 

An achievement that will change the geography of the map of 
commerce and transportation, and transfer the theater of commer- 
cial activities to the open door of the Pacific in trade with the seven 
hundred million people in the Orient and in South America. Today, 
she is more resplendent and prosperous in her new robes of archi- 
tectural beauty and moral rejuvenation than ever before, and is des- 
tined to be one of the world's greatest cities. 

Sacramento, Stockton and Fresno. 

The interior cities of Sacramento, the capital of the state, Stock- 
ton and Fresno, in the heart of the inexhaustible agricultural valley 
of the Sacramento and San Joaquin, as well as dozens of smaller 
towns, are each enjoying a growth and development unmatched on 
the other side of the Rockies, where they have extremes of heat and 
cold. 

San Diego, Santa Ana, Redlands, San Bernardino and Pomona. 

San Diego, to the south of us, with her splendid climatic condi- 
tions and land-locked harbor, yet to be developed, and her jewelled 
Coronado beach, has too, gained world-wide fame in growth and her 
$5,000,000 exposition to celebrate the opening of the canal. 

Riverside, Redlands, San Bernardino, Pomona and Santa Ana, 
and all the smaller towns of Southern Clifornia are enjoying un- 
•equaled prosperity. 

It would seem almost inextravagant to say that all the world is 
interested in and coming, as soon as they can, to California and the 
Pacific Coast. 

16 



World's Wonderland Aroun^d Los Angeles 
The Tourists' Paradise. 

More world's wonders are within easy distance of Los Angeles 
than any other place in America. 

■^^ - nn^\^^^ ^"""^ ^"""^^^^ P^^""^^ i" ^^e United States, Mt. Whit- 
ney 1^,000 feet high, crowning the new Switzerland of America— 
the Owens River Country; and Death Valley, 502 feet, and Imperial 
Valley, Z/3 feet low— below the ocean; are within twenty-four hours' 
ride, as are also the Petrified Forests of Arizona and the Cave Dwell- 
ers of the primeval past; the Grand Canyon of Arizona and Colo- 
rado, whose awe-inspiring grandeur elevates the human soul to com- 
munion with the Almighty— all ineffably sublime; beyond words to 
describe. Computed to be 75,000,000 years old; and vied with only 
by Yosemite, a few years its junior, with its god-like architectural 
tialls, chancels, corridors and columns sprayed by marvelous 
waterfalls 2600 feet, and surrounded by minarets and domes in- 
describably majestic and sublime. 

'T^ J^'^ ^n'^r^^y^^^' ^^^ "^"^^^^ ^^^^"§" t^^^^S' 5000 years of age. Lake 
rahoe,^ 6000 feet high, on the crest of the Sierras, whose sombre 
subhmity of purple and garnet, whose water colors, hues and blend- 
mgs, light and shade surpass all others. 

Crater Lake, in Southern Oregon, a sunken mountain and extinct 
volcano, estimated to have been higher than any in America, drop- 
ped into the bowels of the earth, forming a lake, blue, almost black, 
and clear as crystal, with seemingly no bottom, is one of the most 
marvelous holes in the earth's crust. Marble Halls, or Caves of 
Oregon, where the stalactite meet the stalagmite and form translu- 
cent columns of calcareous marbelized matter eighty feet high, in 
wondrous halls and passages a half mile under ground. 
Yellowstone Park 

Incomparable Yellowstone is only thirty-six hours from Los 
Angeles, where mountains and waterfalls are upside down, spitting 
and spouting their vapored breath skyward with the precision and 
timeliness of clockwork, and the air is as pure as the breath of heav- 
en. _ With these, and numberless mineral springs; her missions with 
their ancient history; her health resorts in valley and mountains im- 
mediately surrounding Los Angeles. With this wonderland on the 
landside of the rose-clad, orange-perfumed, mountain and sea-walled 
Los Angeles, the miraculous — the model modern city of America, 
vv^hose growth and commerce have been outdone only by its lofty 

17 



upliftment in civic virtue and betterment of the race, as a pattern 
for all future coalescence in civicism, is it any wonder that all eyes 
are centered and all roads lead towards this most God-favored land, 
Los Angeles and Southern California. 
Catalina an^ Coronado 

With all these at the back door, and the balmy currents of the 
ocean wafting their breezes into the front yard ; with her rubied and 
jeweled Catalina and Coronado, Hawaii and Alaska, and the Philip- 
pines — and the 'hundreds of millions in the Oriental countries for 
further upliftment, development and enlightenment — with their 
trade and commerce, the beauties and business of the world will be 
made conquest. 

Wonderful Economic Changes Insuring Prosperity. 

In a few short months wonderful economic changes have taken 
place in the commercial and industrial conditions of the country, and 
the people are coming into their own patrimony. 

A few weeks ago the Great President, Woodrow Wilson touched 
a button that started an electric current that blew out the Gamboa 
dyke in the Panama canal and connected the two great oceans. We 
have little conception of what that means. Its magnitude is almost 
beyond the human mind. That it will revolutionize commerce we 
all know, but the wonderful advantages that will follow as a matter 
of course to the people of the Pacific Coast can not be appreciated 
by the most optimistic. 

About the same time he touched another electric button of pa- 
triotism, that tore down the "Chinese wall" of special privilege-high- 
tarifif that surrounded, fostered and protected the mighty trusts of 
this country and enabled them to plunder all the people all the time; 
and with that same masterstroke of statesmanship and patriotism 
he equalized the burdens of taxation and government by removing 
the high tarif on the poor man's bread, salt, sugar, stove and dinner- 
pail, and put a part of it on the incomes of the rich. 

And in a little while, probably for a Christmas present, that same 
strong hand will tear down another "Chinese wall" of special pri- 
vilege to the bankers of this country, and will build a currency law 
that will take the bankers out of the government business, and give 
us a government-controlled financial system that will give the farm- 
ers, business men and toilers an equal chance with the banker 
— prevent panics, restore confidence and establish a prosperity in 
this country hitherto unconceived by the mind of man. 



A Look Into the Future — What of Los 
Angeles Fifty or a Hundred Years Hence? 

Fifty years ago, there was not a city in the United States with a 
milHon population. Now, New York, Chicago and Philadelphia are 
away above the mark, and there are a half dozen more rapidly climb- 
ing on the last half towards the million mark. And not one of them 
favored in climatic conditions, natural resources or geographical su- 
premacy as is Los Angeles. Here we have no long winters to con- 
sume the earnings of the short summer; but all season summer, and 
every hour a working and growing hour of profit to the farmer, the 
horticulturist, the gardener, the toiler and manufacturer. Here, no 
piercing blasts of cold, no blizzards, no cyclones and no sudden va- 
riations in climate. With her boundless resources of climate and 
soil, mountain, sea and valley, Los Angeles will be the greatest city 
in America in fifty years. 

In half that time these waterwavs will be cut and extended into 
the very heart of +His valley ; up the Cerritos and Nigger slough : up 
the Los Angeles river and Dominguez slough a dozen miles. These 
canals will be lined with mercantile and manufacturing establish- 
ments. Ships will come and go to every port of the world, carrying 
our products of factory, farm and mine. 

Greatest Naval Base 

It is no idle dream to imagine the heart of the city on Domin- 
guez hill in less than fifty years, with great municipal belt-lines of 
steel around this harbor connecting with every transcontinental rail- 
way, as well as with every trans-oceanic ship Hue. There will be the 
mightiest wireless stations, aircraft, depots and fortifications around 
and oh the crest of San Pedro hills. Signal hill, the Laguna hills, and 
on Catalina Island, sweeping this harbor and the sea for forty miles, 
making it the Gibraltar of the Pacific. And here will be mighty 
government armour plate and gun factories and the greatest naval 
base in America, and the commercial mistress of the world. 

Los Angeles, the mighty, will then extend from Santa Monica 
mountains on the north, to Laguna hills on the south, and from the 
ocean to Mt. Lowe, and on up to the right, to Riverside, San Ber- 
nardino and Redlands ; and to the left, on up through San Fernando 
valley to Aqueduct park. And will be Greater Los Angeles — the 
largest and first city of the world. in A. D. 2000, with twenty mil- 
lion people. 

19 



In less than fifty years the waters of the upper Colorado River 
will be conserved with a dam a half-mile high at the Dalles, assur- 
ing water and power forever for all of the Mojave desert and South- 
ern California, and there will be twenty million people in this val- 
ley growing more products per acre and feeding more people than 
any other like territory on earth. 

California Continental College and Catholic Cathedral 

On these hills in less than fifty years, will be the California Con- 
tinental College and Cathedral, teaching the science of life, long- 
evity and the science of government, and the productivity of a 
healthy vigorous race, scientifically bred and scientifically reared in- 
to a perfection of physical, mental and moral manhood and woman- 
hood that will elevate society and government to a position yet un- 
attained in the history of the world. 

In less time than that, the human race will have learned by ex- 
perience, science and wisdom, and our schools and colleges will 
teach, the collossal blunder, mistake and crime of converting our 
heritage of food products^the peptones, mineral salts and grape- 
sugars of fruits, grains and vegetables into alcoholic poisons to de- 
bilitate and destroy the mental, moral and physical fiber of the hu- 
man being, and make him a pauper in mind and body, a destroyer 
of manhood and womanhood, a burglar, assassin and murderer. 

In less time than fifty years, the dogmas, creeds, sects and 
schisms of churches will be unified into one cohesive force; a Uni- 
versal church or Catholic cathedral — the People's Church of Christ. 
The saloon and other institutions of profit — pillaging and poison- 
ing the lives and souls of men and women will be things of the 
past. Government, society and religion will not be government 
and society of special privilege and license to destroy, but will be 
government and religion of true sociology and democracy of all 
the people for the upliftment and enlightenment of all mankind. 

Here, where summer fades into winter with an imperceptible 
variation, and the outdoor life, sunshine and pure saline air exhil- 
iarate the aged w^itli the flush of the rose and the agility of youth ; 
— here, where the grape-sugars of fresh fruits and the mineral salts 
of fresh vegetables the year round . and the mountain air and 
breezes from the ocean are a more curative potion than drugs, will 
grow the highest perfection of manhood and womanhood. 

Here, in Southern California, where government and society 
have the dual force and intellectuality of man and woman and are 

20 



the most exalted of any in America. Here where queenly woman- 
hood is recognized at its full worth, and wifehood and mother- 
hood are co-equal with man in sociological, economic, religious 
and political life, and betterment of humanity. Here, where edu- 
cation and architecture, music and art, literature and logic syn- 
chronize with civicism, and political science and spiritual uplift- 
ment. Here, in this matchless climate where the brightest stu- 
dents and scholars, the pulpit and press and stage, and the most 
modern and profound thinkers assemble, rest and recuperate and 
regain renewed vitality and virility in the science of life and gov- 
ernment, will be the laboratory of life and mightiest civilization 
of history. 

Mighty Privilege and Opportunity. 

What a mighty privilege and opportunity to live in a climate 
so matchlessly equable, and in a garden of opportunity so rich with 
the blessings of nature. To be a partner in its prosperity and a 
sharer in its success; to live, to enjoy health, happiness and a long 
lease of life amid the best schools, colleges, churches, libraries, 
museums, music and art, and to till the soil all the year round, and 
have the victory of farm and garden, factory and mine, business 
and commerce of the fastest growing and most favored city and 
region of the earth at the open door of the marts of the world, is 
an opportunity and a privilege of those who will have cast their lot 
in beautiful Southern California — in matchless Los Angeles and 
around this harbor. 

And the last word I would say, would be, buy land ! If it 
is only five or ten acres, or one acre, or only a lot, I say, buy land ! 
Improve it, work it and be your own landlord. Buy land ! It can't 
go down ! It must go up. With your money in land you are not 
at the mercy of a board of directors to inflate or shrink values. 
This is your golden opportunity. 

Opportunity for All. 

Opportunity for the farmer, opportunity for the horticulturist 
and gardener, opportunity for the mechanic and artizan. Oppor- 
tunity for the merchant and capitalist. Opportunity for the manu- 
facturer and toiler. Opportunity for the professional man and 
woman. Opportunity for the scientist and artist and poet. Op- 
portunity for the investor. Opportunity for all who wish to exer- 
cise honest endeavor in every walk of life. 

21 



This opportunity is knocking at your door now, and if you do 
not take advantage of it and get some of this land around this har- 
bor, or in the country surrounding and tributary to it, and get the 
inevitable advance in price and value, and lay the foundation for 
a fortune for that little boy or girl or yourself, it will be your own 
fault, and you will have lost your opportunity. 

Model Modern City of the World. 

Seven years ago, when I wrote ''The Modern City," and ad- 
vocated the initiative, referendum, recall and direct primary, wo- 
man suffrage, public ownership of public utilities, municipal depos- 
itories, compulsory voting and arbitration and destruction of alco- 
holic poisons, I said that, ''Los Angeles would be the model mod- 
ern city of the world." That consummation has been nearly ful- 
filled. 

In that seven short, but eventful years of social struggle and 
reform, with a well guided plowshare of aggressive progression, 
both the city and county of Los Angeles have framed new char- 
ters that give us political and economic autonomy and practical sov- 
ereignty in local affairs to conserve the human being, and better 
conditions; and we have driven out the political "boss" and crook- 
ed politician, the race track, the gambling hell and the bagnio ; and 
today, Los Angeles is the cleanest, most beautiful and prosperous 
city in America. 

Soime Interesting Correspondence. 

. A few weeks ago — last July — I called upon the Honorable Sec- 
retary of War, when he was here in Los Angeles, and made some 
suggestions, and he asked me to put them in writing so he would 
be sure to rememb-er them. And it is a happy condition indeed 
that a mere suggestion from an humble citizen may bring forth 
great results. The naval base may be here sooner than we expect. 

* * * 

Mr. Warner First to Suggest Fortification 
of Catalima Island and Navel Base. 

Hon. Lindley M. Garrison, Secretary of War, 

En route Alexandria Hotel, Los Angeles. 

Honored Sir: — In a letter of December 12, 1912, to President 
Wilson, then president elect, among other things I made the fol- 
lowing suggestions : "The defenceless condition of the Pacific 
coast I place second in importance. Now that the completion of the 

22 



world^s greatest economic and engineering achievement, the Pan- 
ama Canal is to be celebrated at San Francisco, and the map of 
commerce to be changed, and the great theater of commercial ac- 
tivities is to be transferred to the Pacific in trade, directly from 
our ports to the doors of six hundred million people, the warn- 
ing of the little Napoleon of this country, our own Homer A. Lea 
(modern China's military adviser), who died a few days ago, and 
the war manoeuvers at San Francisco last summer, verifying the 
truth of his assertion — a clipping of which I am enclosing — de- 
mand that this subject should have the country's immediate atten- 
tion. For it is a fact that if today we were forced to fire a shot in 
defense of our honor, Japan could put an army on this coast with- 
in three months, and there are 75,000 Japs here now and they are all 
spies, and nine-tenths of them armed; and it would take fifty years 
to drive them off this coast. 

There is a Gibraltar (Esquimalt) at Victoria, on Vancouver's 
Island that extends well down the Straits of Fuca towards Cape 
Flattery, and no ship could pass that defense. It would be bat- 
tered to pieces. And that defense controls the whole Puget Sound 
and Alaska water-ways and all the northwestern coast line of com- 
merce. 

In time of war, with that power against us, our navy-yard and 
ships on Puget Sound would be bottled up as efifectually as if they 
were at the bottom of the sea. 

There should be coaling stations at Dutch Harbor, Valdez or 
Katalla, Alaska; at Port Angeles just within Cape Flattery, and at 
the mouth of the Columbia. Los Angeles, San Diego and San 
Francisco and Monterey Bay should have increased protection. 

Catalina Island, sitting in the ocean directly opposite Los An- 
geles harbor, and only 22 miles distant from the mainland, should 
be acquired from the Bannings, fortified, and a drydock erected 
there, on the land side. What is the use of the Panama Canal and 
great battleships if we have no place to coal and repair the ships oi\ 
this coast? These things are of more importance to the west, to her 
commerce and safety, than the question of tariff on lemons and 
raisins. 

And I want to add, to you, that if at all possible you ousfht to 
make the trip to Catalina Island now. I am taking the liberty of 
accompanying this letter with the hydrographic map of the coast 
line from Santa Monica to San Diego, upon which I have described 

23 



sotiiie arcs and circles, that show better than words the strategic 
value of that island. With guns at each end of the island, and guns 
on San Pedro Hill and Corona Del Mar hills, Los Angeles harbor 
and the commerce of southwestern America would be on a safe and 
impregnable foundation. Catalina could be made a Gibraltar and 
the world's beauty spot for the army and navy. Los Angeles har- 
bor and Catalina Island should be a great naval base, a base for the 
torpedo fleet, quarantine station, and the most ideal place of rest 
for honored sailors and soldiers; and every foot of water between 
the island and the mainland would 'be a harbor of refuge for all the 
ships of the navy for all time to come. 

Trusting that I have not trespassed upon your time or attention, 
and that the suggestions herein will be accepted in the spirit in 
which they are given, for the common good, I have the honor to 
remain, with great respect. Very sincerely, 

ADAM DIXON WARNER. 
War Department, Washington, August 6, 1913. 
Mr. Adam Dixon Warner, 

1025 Union Oil Building, 
Los Angeles, Cal. 

Dear Sir: Your letter of July 26th, addressed to the Secretary 
of War at Los Angeles, Cal., offering certain suggestions for the 
improvement of our Pacific coast defenses, has been forwarded by 
the Secretary to the War Department, and has been referred to the 
proper bureau for consideration. 

Thanking you for your suggestions and interest in the matter, 
I am, Very truly yours, 

HENRY BRECKINRIDGE, 

Acting Secretary of War. 

Like correspondence was had with Honorable Josephus Daniels, 
Secretary of the Navy. 

The foregoing indicates what may be in store, at a much earlier 
date than we imagine, for our city and harbor. 



24 



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'OTICE 



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